We have realized, through our experience, that with time, the way people interact with one another has changed. The positive effects of this is that it has opened the door for millions of opportunities that are transforming the face of communication today.
W7worldwide has been intensively and thoroughly involved in the communications sector to know the one determining factor that is the foundation for any PR and communications – the all important question of “by whom?”. It doesn’t matter how great your strategy is or how well you know your market or even how creative your idea is, if your representation is bad, all of your investments will go to waste.
Knowing your target audience becomes the bedrock of your communication. Addressing the identified market and audience strengthens the impact of the message you’re trying to deliver.
The ABC Model diligently takes you through the process of finding your audience and then aptly segmenting it.
The bridge is where the client and audience meet. W7Worldwide gives a lot of attention to the bridge because this is where we transform the message from just words and visions to empathy, giving the brand a personality that people can interact with. This enables the message to reach the audience and have a long-lasting impact.
As the impact of the coronavirus pandemic continues to affect every business and organization, companies are increasingly scrutinized for the way they communicate and engage with their employees. W7Worldwide’s Crisis Communications Division has released a new report to help corporate communications units, in the public and private sectors, communicate and engage with all the stakeholders through the fast-moving Covid-19 crisis.
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