27 Eye-Opening Statistics

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile
85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
As of Q2 2018, smartphones held a 63% share of all retail website visits
38% of people will stop engaging with a website if the content or layout are unattractive
88% of online consumers are less likely to return to a site after a bad experience
77% of agencies believe that a bad website User Experience is a weakness for their clients.
39% of people will stop engaging with a website if images won’t load or take too long to load
47% of Users expect a maximum of 2 seconds loading time for an average website
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression
Users spend an average of 5.94 seconds looking at a website’s main image
Users spend an average of 5.59 seconds looking at a website’s written content
70% of small business websites lack a Call to Action (CTA) on their homepage
If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
First impressions are 94% design-related.
The same study found that 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.
Mobile traffic as a share of total global online traffic in 2017 was 52.64%
Mobile devices are projected to comprise 63% of global internet use by the end of 2019
In 2018, mobile ecommerce revenue accounted for 50% of total U.S. e-commerce revenue
A study found that 94% of negative website feedback was design related.
Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead
83% of mobile users say that a seamless experience across all devices is very important
Average smartphone conversion rates are up 64% compared to desktop conversion rates
88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

27 Eye-Opening Statistics

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