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Google Digital Garage Quiz

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Google Digital Garage Quiz

Google Digital Garage Quiz Answers 2019

Question :-  The increased use of the Internet presents a lot of potential for which types of businesses?

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Question :- Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

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Question :- Which of the following is the easiest way for visitors to learn about a business while visiting a website?

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Question :- What is a key benefit of having an online presence for a business?

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Question :- Which tool helps you measure the success of your website?

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Question :- Which of the following statements is true when it comes to taking a business online?

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Question :- Which term best describes the business activity that occurs when website visitors buy products or services from you online?

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Question :- Which of the following statements is true when marketing your business online?

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Question :- Which of the following statements is true when it comes to developing a web presence for a business?

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Question :- What is a web server?

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Question :- Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

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Question :- Which of the following is something you’ll probably want to exclude from your website?

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Question :- Which of the following is an example of a ‘call to action’ on a website?

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Question :- What should you consider when developing your website content?

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Question :- What is the first step in creating an online business strategy?

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Question :- What is the purpose of the ‘See, Think, Do, Care’ framework?

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Question :- Why is optimising customer touchpoints online beneficial for businesses?

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Question :- Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

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Question :- What type of information can KPIs provide?

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Question :- Why are search engines a great place for a business to be found?

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Question :- What technology do search engines use to ‘crawl’ websites?

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Question :- Which of the following can help a search engine understand what your page is about?

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Question :- Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

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Question :- Which of these is an important factor in the paid search auction system?

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Question :- Which of these can Google Search Console help you to do?

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Question :- Which of the following factors should you consider when optimising your website for search engines?

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Question :- What should be the first step of a structured SEO plan?

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Question :- When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

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Question :- Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

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Question :- Which of the following would be an ideal goal for an SEO plan?

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Question :- Which of the following page titles would be most suitable for a website page describing a store’s return policy?

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Question :- Which of the following is a good way to get other websites to link to your site?

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Question :- When expanding a business internationally, which of the following is most important to provide on your website?

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Question :- Search engine marketing can also be called what?

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Question :- In an SEM auction, your Quality Score is based on which aspect of your ad?

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Question :- Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

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Question :- What should your search ad have in order to promote more clicks?

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Question :- Which of the following is a benefit of using relevant ads and landing pages?

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Question :- When it comes to search ads, which description best describes ‘negative keywords’?

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Question :- Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

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Question :- What can conversion tracking in search help you measure?

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Question :- How can you improve a business’s visibility to people located near you geographically?

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Question :- Which of the following is an example of a local search?

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Question :- Which of the following is a benefit of registering your business in online local listings?

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Question :- Which three pieces of information are essential to include first in your local directory listing?

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Question :- Which of the following factors help search engines determine if your business is local?

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Question :- When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

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Question :- Which of the following can help you gain visibility in search engines?

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Question :- Which of the following can businesses achieve by using social media?

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Question :- Fill in the blank: Businesses should focus on social media platforms with _______.

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Question :- Which of the following is an example of a social media goal?

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Question :- Which details should you look to include on a business profile page on social media?

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Question :- A robust social media plan includes which of the following?

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Question :- What is the best way to put your social content in front of people who don’t already follow you?

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Question :- What can social media analytics tools help you measure when assessing campaign results?

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Question :- Which of the following is a pitfall when using social media for business?

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Question :- When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

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Question :- What does responsive design mean?

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Question :- When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

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Question :- What can a business use to send messages to users who have already downloaded their app?

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Question :- When considering how mobile users will search for your business, which types of keywords should you focus on?

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Question :- Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

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Question :- Which of the following can be used to target an audience when using some social media ads?

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Question :- When making video content for your display ads, what is most important to ensure?

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Question :- Which of the following is an accurate definition of what a content marketing campaign involves?

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Question :- What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

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Question :- Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

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Question :- Which of the following best describes why approaches to writing need to be adapted for online content?

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Question :- What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

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Question :- Which of the following metrics could help you understand which blog post is resonating the most with your audience?

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Question :- Which of the following will you need to start an email marketing programme?

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Question :- Which of the following is a common feature of email marketing platforms?

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Question :- Which of these is a good practice to keep in mind when sending emails to your contacts?

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Question :- If the open rate of your emails seems low, which of the following could help you fix that?

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Question :- Which of the following statements is true when it comes to running email campaigns for a business?

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Question :- If you own a film blog, which type of customer can you expect to reach with display advertising?

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Question :- Fill in the blank: The ads on search engines are usually made up of ________.

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Question :- When using search engine marketing, where can your ads appear?

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Question :- When setting up display advertising campaigns, who can you target?

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Question :- In what way can display advertising be effective?

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Question :- Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

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Question :- Which of the following is true when purchasing ad placements on an advertising network?

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Question :- If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

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Question :- What is the first step of display retargeting?

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Question :- When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

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Question :- What can using video as part of your online presence help you create?

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Question :- Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

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Question :- Using videos in email marketing and social media is an effective way to do what?

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Question :- How can you take advantage of video for your product/services without actually making a video?

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Question :- When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

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Question :- Fill in the blank: Website analytics can tell you _____________.

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Question :- Analytics can give you immediate valuable information about which type of customers?

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Question :- If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

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Question :- Most web analytics tools can tell you what information about the user?

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Question :- Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

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Question :- Which section of Google Analytics can tell you whether visitors have found your website via social media?

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Question :- Which type of data relates to a metric that can be represented with a number?

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Question :- What makes the data cycle useful?

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Question :- Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

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Question :- Which of the following is a benefit of using spreadsheets?

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Question :- If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

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Question :- What would be beneficial to include on a product description page?

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Question :- Which of the following is an advantage of e-commerce?

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Question :- To an owner or administrator, what is a functional benefit of having an online store?

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Question :- What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

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Question :- Which of the following is a sign that customers are having trouble using a particular device to make purchases?

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Question :- What is an example of product merchandising?

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Question :- Which of the following statements is true when describing how retargeting ads work?

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Question :- What is the best way to translate the content on your website for a new market?

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Question :- Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

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Question :- When adapting your website for customers who speak a different language, what should you do?

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Question :- Which of the following is primarily meant to target new customers online?

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Question :- What should a business do first, when considering going into a new market?

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Question :- When selling to people in different countries, what payment form should you consider using if you aren’t already?

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Question :- Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

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