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Google Ads Display Certification

Your Digital Teacher

Google Ads Display Certification

Google Ads Display Certification

Google Ads Display Certification

Google Ads Display Certification

Google Ads Display Certification

Google Ads Display Certification
Google Ads Display Certification

Google Ads Display Certification

 

Question 1:-  Which functionality applies to HTML5 ads?

Answer:-

      • They use interactive content stored in containers and rendered in browsers
      • They can’t be viewed on mobile devices
      • They’re easy to update and don’t require plug–ins
      • They’re easy to update but require plug–ins

Question 2:- How does an extension work on a Display ad?

Answer:-

      • It extends the length of the ad placement
      • It adds a testimonial
      • It adds extra information, like a location or phone number
      • It extends the ad below the fold

Question 3:- Which practice would be acceptable under Google’s editorial and technical requirements?

Answer:-

  • Promoting documented copyrighted content
  • Including a generic phrase like “Buy products, click here”
  • Linking to a site that’s under construction
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

Question 4:- A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

Answer:-

  • the entire new line of non–stick cookware
  • a specific pan within the new line
  • all non–stick cookware sold on the site
  • all cookware sold on the site

Question 5:- In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

Answer:-

  • Any mobile site or mobile app
  • YouTube.com
  • google.com
  • Mobile sites that are part of the Google Display Network

Question 6:- What does remarketing allow you to do? (Choose 2)

Answer:-

  • See how many people bought your product after seeing the ad
  • Tailor your ads to users based on their previous actions on your website or app
  • Send client emails
  • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

Question 7:- Which practice would violate Google’s editorial and professional requirements?

Answer:-

  • Including a border on the ad
  • Directing people to a page other than the advertiser’s homepage
  • Showing a ValueTrack tag in the text
  • Including a question mark in the headline

Question 8:- What are the key benefits of using the Google Display Network? (Choose 2)

Answer:-

  • Massive reach, you can advertise on any website
  • Influence consideration
  • Sophisticated reporting to measure performance
  • Placing your ads on google.com

Question 9:- Viewable cost–per–thousand impressions (vCPM):

Answer:-

  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad

Question 10:- An advertiser who wants to target specific categories of video content on the Display Network should:

Answer:-

  • add the keyword “video” to the campaign
  • use video ads
  • target the Search Network
  • add a call–to–action (CTA) overlay to the ads

Question 11:- What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Answer:-

  • Drive action
  • Build awareness
  • Drive loyalty
  • Influence consideration

Question 12:- A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

Answer:-

  • target cost–per–acquisition (CPA) bidding
  • cost–per–click (CPC) bidding
  • cost–per–day (CPD) bidding
  • viewable cost–per–thousand impressions (vCPM) bidding

Question 13:- You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Answer:-

  • Create a remarketing list segment for shopping cart abandoners
  • Launch a new search campaign
  • Launch a new marketing video
  • Send an email blast to all of your newsletter subscribers

Question 14:- Where can you place a client’s image and video ads?

Answer:-

  • On the Search and Display Networks
  • On the Search Network only
  • On the Search Network and YouTube
  • On the Display Network only

Question 15:- Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Answer:-

  • Create separate remarketing and Shopping campaigns
  • Create one ad group targeted to both remarketing and Shopping
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create a combined remarketing and Shopping campaign

Question 16:- Frequency capping gives advertisers the ability to specify a limit to the number of:

Answer:-

  • clicks for all viewers
  • clicks for a unique viewer
  • impressions for all viewers
  • impressions for a unique viewer

Question 17:- You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Answer:-

  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag
  • Use a custom feed
  • Use the “Education” business type

Question 18:-You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

Answer:-

  • Past converters
  • Product page visitors
  • Homepage visitors
  • Category page visitors

Question 19:-Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Answer:-

  • Rich media ads
  • Text ads
  • Video ads
  • Display ads

Question 20:-You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

Answer:-

  • Display Network with Search opt-in
  • Search Network
  • Search Network with Display opt-in
  • Display Network

Question 21:-The dynamic remarketing tag collects data such as:

Answer:-

 

Question 22:-Which ad format is recommended for building awareness?

Answer:-

 

Question 23:-Dynamic remarketing lets an advertiser:

Answer:-

 

Question 24:-James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

Answer:-

 

Question 25:-When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Answer:-

 

Question 26:-Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Answer:-

 

Question 27:-Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

Answer:-

 

Question 28:-If an advertiser chooses to run ads in image formats, Google will:

Answer:-

 

Question 29:-An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Answer:-

 

Question 30:-Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

Answer:-

 

Question 31:-Which bidding type is only available for ads on the Display Network?

Answer:-

 

Question 32:-Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Answer:-

 

Question 33:-What is the reach of the Google Display Network?

Answer:-

 

Question 34:-What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Answer:-

 

Question 35:-Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Answer:-

 

Question 36:-Which bidding strategy should use you if you want to increase revenue from your ad spend?

Answer:-

 

Question 37:-How many websites are part of the Google Display Network?

Answer:-

 

Question 38:-Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Answer:-

 

Question 39:-You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

Answer:-

 

Question 40:-Which re-marketing list segment will typically have the highest volume of viewers?

Answer:-

 

Question :-Which is a benefit of using display advertising with Google to build brand awareness?

Answer:-

 

Question :-In order to use remarketing with Google Analytics, you need to:

Answer:-

 

Question :-You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

Answer:-

 

Question :-You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Answer:-

 

Question :-Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the Target and bid setting, her client’s ads can show when:

Answer:-

 

Question :-If John is setting up a new video campaign, which manual bidding strategy should he use?

Answer:-

 

Question :-An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Answer:-

 

Question :-“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

Answer:-

 

Question :-Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Answer:-

 

Question :-If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Answer:-

 

Question :-Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Answer:-

 

Question :-An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

Answer:-

 

Question :-Which feature applies to the Display Network but not the Search Network?

Answer:-

 

Question :-If a display ad has been disapproved, how do you submit a request for another review?

Answer:-

 

Question :-Which report is helpful when using site and category exclusions?

Answer:-

 

Question :-In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

Answer:-

 

Question :-For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Answer:-

 

Question :-When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

Answer:-

 

Question :-Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

Answer:-

 

Question :-To raise awareness of what you’re advertising without limiting who might see your ads, you should:

Answer:-

 

Question :-An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

Answer:-

 

Question :-Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Answer:-

 

Question :-If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

Answer:-

 

Question :-In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

Answer:-

 

Question :-You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Answer:-

 

Question :-Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

Answer:-

 

Question :-Cost–per–thousand impressions (CPM) bidding is only available for:

Answer:-

 

Question :-You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Answer:-

 

Question :-You might choose to use preferred layouts for dynamic display ads if your client:

Answer:-

 

Question :-What can you do by creating a separate campaign that’s targeted only to the Display Network?

Answer:-

 

Question :-There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

Answer:-

 

Question :-Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Answer:-

 

Question :-Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Answer:-

 

Question :-An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

Answer:-

 

Question :-Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Answer:-

 

Question :-Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Answer:-

 

Question :-For an advertiser focused on branding, what are the key success metrics?

Answer:-

 

Question :-Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

Answer:-

 

Question :-View–through conversions are available only to:

Answer:-

 

Question :-Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

Answer:-

 

Question :-Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Answer:-

 

Question :-Which manual bidding strategy can you use to increase your reach?

Answer:-

 

Question :-Which bidding option is best suited for an advertiser focused on branding goals?

Answer:-

 

Question :-Which is a benefit of using a Lightbox ad?

Answer:-

 

Question :-True or False: An advertiser can target mobile apps via Google Ads.

Answer:-

 

Question :-Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Answer:-

 

Question :-Ads are likely to be most contextually relevant to the sites on which they appear when using:

Answer:-

 

Question :-Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

Answer:-

 

Question :-How long should advertisers wait after creating a new Display campaign before analyzing its performance?

Answer:-

 

Question :-You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

Answer:-

 

Question :-Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

Answer:-

 

Question :-A running shoe company wants to reach avid marathon runners instead of just sports fans. Which targeting method should this advertiser use?

Answer:-

 

Question :-Which ad format is recommended for driving action?

Answer:-

 

Question :-An advertiser would benefit from using affinity audience targeting if they want to reach people:

Answer:-

 

Question :-If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Answer:-

 

Question :-Targeting by topic is a good strategy if your client wants to:

Answer:-

 

Question :-When should you use automated bidding?

Answer:-

 

Question :-When planning a campaign, the first thing an advertiser thinks about should be:

Answer:-

 

Question :-John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

Answer:-

 

Question :-Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Answer:-

 

Question :-Managed placements allow advertisers to:

Answer:-

 

Question :-An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

Answer:-

 

Question :-Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

Answer:-

 

Question :-Remarketing is targeting ads to people who’ve already visited:

Answer:-

 

Question :-If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

Answer:-

 

Question :-Frequency capping limits the number of times:

Answer:-

 

Question :-If a display ad appears “above the fold”, this means that it:

Answer:-

 

Question :-In–market audience targeting consists of people:

Answer:-

 

Question :-When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

Answer:-

 

Question :-You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Answer:-

 

Question :-On the Display Network, enhanced cost–per–click (ECPC) automatically:

Answer:-

 

Question :-Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

Answer:-

 

Question :-What targeting options are available on the Display Network? (Choose 2)

Answer:-

 

Question :-James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

Answer:-

 

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